Marketing Insights
5 Star Plus Retail Design’s Managing Director Barbara Seidelmann talks about China, the market, and retail design with Prof. Dr. Robert Zniva, program director of the University of Applied Sciences Salzburg’s Master in Retail and Technology. Image Source: 5 Star…
Did you know that 5 Star Plus Retail Design has completed work for clients on six continents? While most of the project locations are in China and Europe, the team also regularly undertakes work in more distant or exotic locations. …
In 2025, retail store design continues to evolve into a fusion of sensory storytelling and functional innovation. As consumers seek more than just products, retail interior design is being reimagined to create immersive, emotionally resonant environments. Color Trends: Muted Tones,…
China’s retail market is evolving faster than anywhere else in the world. From luxury boutiques to lifestyle brands, businesses face rapidly shifting consumer behaviors, fierce competition, and rising expectations for physical spaces. In this dynamic environment, retail design in China…
Designing stores and other commercial spaces for the Saudi market requires a deep understanding of the region’s culture, visual aesthetics, and values. In recent years, Saudi Arabia has experienced significant transformations in the retail and interior design industries, with international…
In an era where digital convenience is at an all-time high, retailers must rethink their physical spaces to attract and engage Gen Z consumers. Born between the late 1990s and early 2010s, Gen Z is reshaping retail with their demand…
The retail industry is set to experience transformative change in 2025. With advancements in technology, shifting consumer expectations, and an increasing desire for personalized and immersive experiences, the retail landscape is rapidly evolving. Retailers must adapt to these shifts to…
As digital shopping continues to thrive, one might assume traditional stores are a thing of the past. Yet, a PwC report from 2024 found that 57% of consumers still prefer to see, touch, and feel items before buying them, indicating…
Artificial Intelligence (AI) has rapidly emerged as a transformative force in retail, revolutionizing how businesses operate and engage with customers. Retailers leverage AI to streamline operations, enhance customer experiences, and offer highly personalized shopping experiences. our article explores how AI…
Retail is in crisis. A key factor behind this is the changing consumer behavior and preferences, which several studies have attempted to analyze and map out. The study “Going Shopping is Dead” by Gianluca Scheidegger, Johannes Bauer, and Jan Bieser,…
