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In a comprehensive six-week online course, Barbara Seidelsmann, Managing Director of 5 Star Plus Retail Design, will guide you through a 10-module program designed to equip retail brands with the essential tools to create compelling store concepts and enhance the…
No matter whether we talk about sustainability, the value that we provide to society, or the brand promise, the past years have shown that authenticity is a skill that brands need to master in order to survive. With Christmas around…
Nation branding is important for countries to attract more investment and a high-skilled workforce, support the export of products of local companies, and promote tourism. Companies that export products will also benefit considerably from a strong country image – a…
Before brands enter a market in a new country, it is essential to assess what store design strategy they should follow. The original store design is created to fit within its environment, but future locations in other countries may not…
In one of the world’s fastest moving markets, the ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for…
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
This year proved that that even when something unexpected happens in the world that has an effect on the market, brands need to quickly adapt to the new circumstances. The current state of social distancing has forced customers to also…
We believe that design has to achieve strategic goals set by the brand such as an increase of sales revenue, achieve high impact through design that creates a wow-effect that strengthens the brand image and enhances customer loyalty. Last year…
