Retail Design Is More Than Meets the Eye Retail Design is one of the most misunderstood disciplines in the European market, especially in the DACH region (Germany (D), Austria (A), Switzerland (CH)). While countries like the UK, China, and the…
Seeing Retail Through a Different Geographic Lens Last month, 5 Star Plus Retail Design’s store design team Barbara Seidelmann and Andrea Feigl had the opportunity to travel to Mauritius, one of Africa’s fastest-developing economies, for a retail market visit. Barbara…
5 Star Plus Retail Design’s Founder and Managing Director, Barbara Seidelmann, was invited to give an online talk at the Nottingham-based National Design Academy on August 12. Barbara spent 17 years working in China, developing expertise across strategy, luxury retail,…
Most marketing and retail professionals know that a strong store design concept is essential for the success of any physical retail space. What is less known: the work that follows the design phase is often just as demanding and even…
In today’s competitive retail market, commercial interior design is no longer just about creating visually attractive spaces. It is a strategic business tool that influences customer behavior, strengthens brand identity, improves operational efficiency, and ultimately increases profitability Whether you’re launching…
Chinese retail brands have become some of the world’s fastest‑scaling physical retailers because they combine speed, operational discipline, and consumer‑centric innovation at a level unmatched in most Western markets. China’s offline retail sector remains enormous — physical retail still accounts…
The latest developments in retail technology and retail strategy were discussed under the motto “Retail Meets Tomorrow” at the third edition of the “Retailization Day” in Salzburg last week. On 29 May 2026, part of our team attended the “Retailization…
5 Star Plus Retail Design’s Managing Director Barbara Seidelmann talks about China, the market, and retail design with Prof. Dr. Robert Zniva, program director of the University of Applied Sciences Salzburg’s Master in Retail and Technology. Image Source: 5 Star…
Earlier this May, DonMono, a Japanese Ramen restaurant, opened its doors in Millennium City, one of Vienna’s most popular shopping malls. While this is the second location of the DonMono brand in Vienna, this location features a completely new design…
Retail design in 2026 is defined by clear visual and spatial choices, but even more importantly by emotional intention. In a time shaped by global uncertainty, economic pressure, and ongoing conflicts, physical retail spaces are becoming environments that must communicate…
