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  • Design Insights, Marketing Insights, Strategy

Design Without Borders: How 5 Star Plus Retail Design Delivers Across Six Continents

Did you know that 5 Star Plus Retail Design has completed work for clients on six continents? While most of the project locations are in China and Europe, the team also regularly undertakes work in more distant or exotic locations. …

  • Negin
  • April 29, 2026
  • China, Project, Shanghai

Designing Begg x Co’s Story-Driven Pop-Up Showroom Experience in Shanghai

Begg x Co is a Scottish luxury brand that specializes in high-quality, handcrafted cashmere scarves, shawls, garments, and soft furnishings. For its debut in China, Begg organized a pop-up showroom in Shanghai timed with China Fashion Week to present the…

  • Negin
  • March 31, 2026
  • Design Insights, Deutschland, Europe, Geography, News

5 Star Plus Design at EuroShop Düsseldorf 2026: Exploring the Future of Retail Design

At EuroShop Düsseldorf 2026, one of the world’s leading trade fairs for retail and exhibition design, our Managing Director, Barbara Seidelmann, represented 5 Star Plus Retail Design to connect with industry leaders, clients, and innovative solution providers. As a global…

  • Negin
  • March 25, 2026
  • China, Europe, Event Recap, Project, Shanghai, UK

House of UK: Designing a High-Impact Branded Country Flagship Event Experience in Shanghai

5 Star Plus Retail Design proudly presents our latest high-profile event design project in Shanghai: House of UK, a flagship reception created as an immersive country branding experience that showcased British innovation, creativity, culture, and soft power.  The central event…

  • Negin
  • February 27, 2026
  • Design Insights

4 Retail Design Mistakes That Reduce Sales and Customer Engagement

In today’s competitive retail market, brands invest heavily in marketing, product development, and branding. Yet many overlook a critical factor that directly influences purchasing behavior: retail store design. A poorly planned store layout, inconsistent execution, or unclear visual merchandising strategy…

  • Negin
  • February 26, 2026
  • Austria, Europe, Project

Retail Store Design in Europe: Tradition Interpreted Through Contemporary Design

Retail Design in Europe is different from store design in other regions such as Asia, the Middle East or the US, as design concepts usually have to work with existing heritage architecture and cater to the needs of local customers.…

  • Negin
  • January 27, 2026
  • Project, Saudi Arabia

Arabian Exhibition Pavilion Design Concept for an Emirate

Did You Know 5 Star Plus Retail Design Transforms Retail, Exhibition, and Pavilion Spaces Across Saudi Arabia and the Middle East? At 5 Star Plus Retail Design, a retail design company that has recently expanded to Saudi Arabia and beyond,…

  • Negin
  • January 8, 2026
  • China, Project, Shanghai

Bringing a German Booth Experience to China at PTC ASIA Shanghai: Gebr. Held Hydraulik Exhibition

Providing a physical touchpoint to meet customers, ideally with strong branding, is crucial for companies in all sectors, including those in technical or industrial fields. German company Gebr. Held Hydraulik, a manufacturer and wholesaler of hydraulic components, though active in…

  • Negin
  • December 3, 2025
  • China

Designing for China: What International Brands Need to Know About Retail Spaces

China’s retail landscape is one of the most dynamic in the world. Over the last decade, it has evolved from traditional shopping streets into a highly digitized, design-driven, and experiential ecosystem. For international brands entering this market, understanding retail design…

  • Negin
  • November 17, 2025
  • Austria

Meet the Team: Negin Saremi, Marketing & Design Specialist

Today, we want to introduce Negin Saremi, who has been a pillar of our Vienna team for the past 2 years. Since joining 5 Star Plus Retail Design in March 2023, Negin, a trained media specialist, has been an active…

  • Negin
  • October 14, 2025
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