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We are excited to share our Managing Director, Barbara Seidelmann’s insights in the Handelsverband Österreich – Retail Association Austria’s latest #Retail magazine. Image Source: 5 Star Plus Retail Design Image Source: 5 Star Plus Retail Design Image Source: Handels Verband…
Today we are delighted to introduce Diego López Suárez. Diego, originally from Colombia and with extensive experience in marketing and communication, joined 5 Star Plus in spring 2023. He leads business development, project management, and client relations in Shanghai. Diego’s…
Today, we would like to present another colleague who recently joined the team at 5 Star Plus Retail Design: Nas Parvaz, Senior Designer, PMP based in Shanghai. Image Source: 5 Star Plus Retail Design Nas, originally hailing from Iran and…
With the start of the new year, we want to take a look back and review the most significant milestones achieved in 2023, underscoring our dedication to excellence and growth within the industry. In the course of the past year,…
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail design to engage loyal customers and attract new ones with eye-catching new designs, new themed experiential points, and…
In one of the world’s fastest moving markets, the ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for…
Our previous Design Principles in Store Design blog post introduced the principles of design with a focus on dominance, hierarchy, and balance. We discussed how to create a focal point with drama, how-to guide the customers’ eyes from one element…
Visitors of retail spaces often think that the result of the interior design looks good by coincidence, however, there is much more behind a finished interior design than one can see at the first gasp. The artistic composition of spaces…
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
According to Bain & Company, Gen Z will make up 40% of the luxury market by 2035. The next generation of consumers has a spending power of about 140 to 350 billion dollars, but marketing to this generation will be…
