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Visitors of retail spaces often think that the result of the interior design looks good by coincidence, however, there is much more behind a finished interior design than one can see at the first gasp. The artistic composition of spaces…
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
According to Bain & Company, Gen Z will make up 40% of the luxury market by 2035. The next generation of consumers has a spending power of about 140 to 350 billion dollars, but marketing to this generation will be…
There are many reasons why a luxury brand would want to expand into other non-fashion-related industries. According to Bain and Company, the luxury market will reach €360-380 billion by 2025. Having branded cafés and restaurants can serve as an extension…
In today’s retail environment, offline retail remains an efficient way to communicate and connect with consumers when compared to online retail. Whether it’s a retail store, pop-up store, or exhibition stand, the design of offline stores must be a clear…
This year holds great potential for the exhibition industry as it faces high attendee expectations in a post-pandemic era. In the past 2 years, all the events that weren’t canceled had to move to some kind of online platform. However,…
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
I am one of the co-founders and managing directors with a focus on business and organization development. Since the founding of our first restaurant, Mosto, we have opened eighteen restaurants, of which some were closed and others reshaped or relocated.…
In the previous article of our “How Can Psychological Effects of Architecture Benefit Your Business?” series, we defined environmental psychology and its basis. We described what human preferences are, what beauty is and how architecture can serve as a form…
Nowadays, it is well known that Chinese people cherish luxury brands. They can make Chanel and Louis Vuitton boutiques as swarmed as H&M are in other parts of the world. Although the costs of luxury brands are higher in China…
