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Over the past decade the use of technology for retail strategy and marketing has grown tremendously. As consumers now have more access to mobile devices and internet while the core of the technology has improved, it has now become an…

Retail stores are an important tool for marketing a retail brand to consumers. By creating a strong first impression from the outside, consumers can enter the retail space to experience and learn more about a brand’s story. Facilitating a smooth…

Creating Competitive Advantage on the Market In the recent years, customer retention has become a measure of competition amongst brands. In order to keep existing customers, brands have to understand their needs and how they interact with the brand. Only…

In closing our celebration of International Women’s history month, this article highlights our VP and Director of Finance, Shuang Li. She has been a devoted counterpart from our very first days as a company. Image Source: 5 Star Plus Retail…

In continuation of our celebration of International Women’s history month, this article highlights one of our Senior Designers at 5 Star Plus Retail Design, Olga. She is an experienced architect and retail designer working with both Chinese and European companies…

In celebration of International Women’s history month, we want to highlight some women leaders on the team who specialize in different areas of our company. We kick off the series by highlighting one of our Senior Retail Consultants at 5…

While concept stores can change the layout and color scheme of their store design, they must first realize why it is so important to focus on these changes. Having a strong store design ultimately leads to a better customer experience…