We have interviewed Caroline Xue, Founder and Managing Director of Kurki Fashion, the company importing, producing and distributing the Finnish silk scarves and fashion accessories from brand Marja Kurki in China. The brand has been one of the earliest foreign…
As omnichannel retail strategy has become a marketing standard for brands, it’s time for brands to start seeking new ways to enhance their overall omnichannel strategy. The three pillars of success for retail marketing are: Personalization Experience Storytelling A unique…
At this year’s Sino-Swiss Economic Forum (SSEF), 5 Star Plus Retail Design has decided to participate with the showcase of one of their latest design works. In celebration of the 70th anniversary of Switzerland-China diplomatic relations, the topic focus for…
In today’s retail environment, offline retail remains an efficient way to communicate and connect with consumers when compared to online retail. Whether it’s a retail store, pop-up store, or exhibition stand, the design of offline stores must be a clear…
Over the past decade the use of technology for retail strategy and marketing has grown tremendously. As consumers now have more access to mobile devices and internet while the core of the technology has improved, it has now become an…
Retail stores are an important tool for marketing a retail brand to consumers. By creating a strong first impression from the outside, consumers can enter the retail space to experience and learn more about a brand’s story. Facilitating a smooth…
Creating Competitive Advantage on the Market In the recent years, customer retention has become a measure of competition amongst brands. In order to keep existing customers, brands have to understand their needs and how they interact with the brand. Only…
It is without doubt that the virus outbreak has brought a serious crisis upon the retail industry. For many retail brands this meant a strong decline of revenue, even leading some to come to the difficult decision of declaring bankruptcy.…
What is Creative Retail Design? In recent years the retail concept design process has been refined and perfected by brands while, at the same time, has also become more competitive than ever before. This competitive trend will become even more…
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
