Chinese New Year is determined by the lunar calendar and is the most important festival in China. It is also known as the Spring Festival. It is the time of the year when people travel back to their hometowns to…
At the end of every year, the famous color institute Pantone announces the feature color of the upcoming year. The lucky color is dominant in the newest trends throughout the year and it can be seen everywhere: fashion, home, retail,…
“Design” is defined as a solution that is developed to fulfill both aesthetic and functional needs. In retail, and in sales and marketing environments, design has to be built on the marketing objectives of the client and satisfy technical requirements.…
In the previous article of our “How Can Psychological Effects of Architecture Benefit Your Business?” series, we defined environmental psychology and its basis. We described what human preferences are, what beauty is and how architecture can serve as a form…
Image Source: Panache As most of you will know, a mannequin is typically an artificial doll used by retailers to display their merchandise. For the most part, they are plain bodies that require dressing and accessorising and do not tend…
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 years of history – as one of the latest additions to their portfolio…
Nowadays, it is well known that Chinese people cherish luxury brands. They can make Chanel and Louis Vuitton boutiques as swarmed as H&M are in other parts of the world. Although the costs of luxury brands are higher in China…
We spend most of our lives inside buildings: at home, at the office, in restaurants and other facilities. Our general well-being, thoughts, and mood are shaped by the walls and features of these buildings. In this new series, we introduce…
2021 Relaunch – Designing with a Purpose At 5 Star Plus Retail Design our main focus is brand identity. This makes us competent when it comes to luxury design and branded design in China. We start every project with a…
In an environment of continuous travel restrictions, store closings, global restructuring, goal review, and omnichannel sales, luxury brand executives must stay one step ahead of competitors to streamline sales and distribution processes, retain high-value loyal customers and reach out to…
