In an environment of continuous travel restrictions, store closings, global restructuring, goal review, and omnichannel sales, luxury brand executives must stay one step ahead of competitors to streamline sales and distribution processes, retain high-value loyal customers and reach out to…
Located in an ancient temple area in Beijing’s South, Fayuansi Hutong was selected to be part of a larger renovation and urban revival project. The buildings were to be stripped back into their original state and assigned new functions to…
The phrase resimercial design might not sound familiar to everyone. This made-up expression is a combination of the words ‘residential’ and ‘commercial’. The style implements elements of home design into contemporary work and retail spaces. It has a proven effect…
Concept stores have become one of the most prominent tools in the past years to accelerate brand growth and boost awareness. Traditionally these stores were a natural extension to the brand by presenting a lifestyle feeling and inspiring customers to…
Choosing the perfect color for a bar or restaurant is an essential step during the interior design process. It is crucial to keep in mind what our goal is, what type of space we would like to create, what the…
On July 6th, 2021, our Managing Director, Barbara Seidelmann gave a presentation at the International Center for Creativity and Sustainable Development (ICCSD), where she spoke on the topic of “Applying a User-Centric Approach When Designing for Future Society.” Originally from…
We have come to our last article on the Retail Design Principles; Contrast and Details. In the previous three articles, we introduced eight topics as the basic elements of interior design. If you missed them, we suggest reading them to…
In one of the world’s fastest moving markets, the ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for…
Adaptable retail design is an effective tool to call for consumers’ attention in an information-saturated retail environment. In this series we have examined traditional retail strategies that include adaptable design examples and how customizable elements in retail design have contributed…
Our previous Design Principles in Store Design blog post introduced the principles of design with a focus on dominance, hierarchy, and balance. We discussed how to create a focal point with drama, how-to guide the customers’ eyes from one element…
