No matter whether we talk about sustainability, the value that we provide to society, or the brand promise, the past years have shown that authenticity is a skill that brands need to master in order to survive. With Christmas around…
Design principles in retail design help to enforce the brand and communicate it to their clients. These guidelines are used to inform and influence and can be achieved through the application of various design elements. In this series, we are…
Nation branding is important for countries to attract more investment and a high-skilled workforce, support the export of products of local companies, and promote tourism. Companies that export products will also benefit considerably from a strong country image – a…
The 2022 British Business Awards ceremony was held at the InterContinental Beijing Sanlitun. Through eight award categories, the awards celebrate the ever-growing trade and investment relations between China and the UK while recognizing and promoting excellence in innovation, enterprise, and…
Trends are constantly changing within the retail industry. It was especially true in the past two years when brands and customers quickly had to adapt to the new rules. 2022 was all about getting back to our pre-pandemic life, however,…
Visitors of retail spaces often think that the result of the interior design looks good by coincidence, however, there is much more behind a finished interior design than one can see at the first gasp. The artistic composition of spaces…
Life in Europe has fully returned to the pre-covid days. After a period of increased isolation, marketing tools like events and physical touchpoints are now more important than ever. Events provide a unique customer experience and humanize the brand through…
International retail brands that come to China have high expectations. Unfortunately, they often also have a couple of misconceptions. The retail market in China is different from Europe, North America, as well as all other countries. Retail design concepts need…
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
In our fast-paced world, where we are constantly under the influence of advertising, it’s hard to know what type of information is credible and what brands really stand for. Event marketing is a perfect method for brands to engage with…
