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News

Image Source: China Daily

The Rise of Chinese Domestic Brands

Domestic products (国货 guo huo) and local brands have experienced a revival in recent years. Netizens even coined the term “guo chao”, a neologism formed by the words “country” and “fashionable”, first used to identify Li Ning’s streetwear collection after…

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Singles’ Day vs Black Friday

Singles’ Day and Black Friday are without a doubt the biggest online shopping campaigns in November. Singles’ Day targets Chinese consumers while Black Friday, originally from the US, now reaches consumers across the globe. Both campaigns rely on online marketing…

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