Marketing Insights
Our Managing Director, Barbara Seidelmann, was at EuroCIS 2024 in Düsseldorf, while our Client Manager, Diego Lopez, in Shanghai, participated in the APPP Digital Future, CIIF-EXPO / Digital Economy & Industrial Decarbonization, Tech G Expo – Smart City and CHIC…
The retail landscape is undergoing a transformative journey, with technology leading the way to an innovative future. In 2024, several trends are set to redefine the way shopping is done, improve customer experiences, and optimize business operations. Let’s take a…
Customers worldwide are overloaded with information and advertising making it hard for brands to stand out. Providing a quality product or service is no longer enough. Companies need to listen to what customers want and people strive for authenticity, honesty,…
Trends are constantly changing within the retail industry. It was especially true in the past two years when brands and customers quickly had to adapt to the new rules. 2022 was all about getting back to our pre-pandemic life, however,…
Before brands enter a market in a new country, it is essential to assess what store design strategy they should follow. The original store design is created to fit within its environment, but future locations in other countries may not…
In the previous two articles, we have introduced the basic concept of environmental psychology. We have shown through examples that living and working in a place where design is done with the users in mind would produce positive psychological benefits.…
We spend most of our lives inside buildings: at home, at the office, in restaurants and other facilities. Our general well-being, thoughts, and mood are shaped by the walls and features of these buildings. In this new series, we introduce…
The Chinese celebrations for the New Lunar Year attract unmatched attention from the rest of the world, and with the revenue of retail sales reaching 1005 billion yuan in 2019 it is not difficult to see why. Changes in Chinese…
