The first ever China International Consumer Products Expo CICPE (Hainan Expo) presented Switzerland as the exclusive official Guest Country of Honor. 5 Star Plus Retail Design was assigned to design and execute the 200m2 Swiss National Pavilion which showcased 26…
The month of April marks the annual celebration of Earth Day. After an unexpected year of social challenges, it was surprising to see the positive impact it had on the global environment. With a reduction of more than 7% globally…
Design principles in retail design help to enforce the brand and communicate it to their clients. These guidelines are used to inform and influence and can be achieved through the application of various design elements. In this series, we are…
Visitors of retail spaces often think that the result of the interior design looks good by coincidence, however, there is much more behind a finished interior design than one can see at the first gasp. The artistic composition of spaces…
In one of the world’s fastest moving markets, ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for a…
Domestic products (国货 guo huo) and local brands have experienced a revival in recent years. Netizens even coined the term “guo chao”, a neologism formed by the words “country” and “fashionable”, first used to identify Li Ning’s streetwear collection after…
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
Spring Festival is a time to rejoice with one’s family and look forward with hope to the exciting opportunities of the New Year. Celebrations for the Year of the Ox are also one of the most expected retail opportunities of…
The Chinese celebrations for the New Lunar Year attract unmatched attention from the rest of the world, and with the revenue of retail sales reaching 1005 billion yuan in 2019 it is not difficult to see why. Changes in Chinese…
Covid-19 created an economic downturn that ultimately exposed the weaknesses of some retail brands in China. It also brought opportunity for brands to explore new avenues of retail storytelling and create a stronger digital presence. It’s important for luxury brands…
