Strategy
In the ever-evolving landscape of retail, the design of a store is not just about aesthetics; it’s a critical factor that can significantly influence consumer behavior and engagement. Here are some key points on how retail design influences in-store consumer…
In the ever-evolving landscape of retail, businesses are continually seeking innovative ways to connect with their audience and create memorable brand experiences. One such strategy that has gained significant traction in recent years is the utilization of pop-up stores. These…
Paloma Sanchez, mother to a son of 8 years, left her stable and promising career in luxury jewelry to start her own brand in Beijing, China, in 2008. With beautiful, unique products, Paloma Sanchez Jewelry serves a very special niche…
Nation branding is important for countries to attract more investment and a high-skilled workforce, support the export of products of local companies, and promote tourism. Companies that export products will also benefit considerably from a strong country image – a…
Retail stores are an important tool for marketing a retail brand to consumers. By creating a strong first impression from the outside, consumers can enter the retail space to experience and learn more about a brand’s story. Facilitating a smooth…
No company could be successful without a strong team. This month’s article is dedicated to our people. Since introducing each member with all of their amazing abilities would require a quite long read, we have decided to introduce the core…
Every company’s culture is strongly influenced by its founder. This month, we sat down and talked to Barbara Seidelmann, Founder and Managing Director at 5 Star Plus Retail Design, to better understand her background and how she came to found…
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 years of history – as one of the latest additions to their portfolio…
Concept stores have become one of the most prominent tools in the past years to accelerate brand growth and boost awareness. Traditionally these stores were a natural extension to the brand by presenting a lifestyle feeling and inspiring customers to…
In one of the world’s fastest moving markets, the ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for…
