For the 5th time, 5 Star Plus Retail Design had the privilege of executing BritCham’s immensely popular Christmas Market and Christmas Gala events. As in past years, both events sold out within a few days after ticket sales started. Image…
Retail is in crisis. A key factor behind this is the changing consumer behavior and preferences, which several studies have attempted to analyze and map out. The study “Going Shopping is Dead” by Gianluca Scheidegger, Johannes Bauer, and Jan Bieser,…
In today’s retail landscape, sustainability is no longer a mere trend but a necessity. As consumers become more environmentally conscious, retailers are increasingly turning to eco-friendly materials to reduce their environmental impact and meet customer expectations. However, it’s crucial to…
In the ever-evolving landscape of retail, the design of a store is not just about aesthetics; it’s a critical factor that can significantly influence consumer behavior and engagement. Here are some key points on how retail design influences in-store consumer…
Today, we would like to present another colleague who recently joined the team at 5 Star Plus Retail Design: Nas Parvaz, Senior Designer, PMP based in Shanghai. Image Source: 5 Star Plus Retail Design Nas, originally hailing from Iran and…
In the fast-paced world of retail, where competition is fierce while consumer expectations continue to evolve, high-impact retail design has emerged as a critical component of success. High-impact retail design is the strategic fusion of art and science. It solves…
Retail design meets live streaming – what’s the connection? It’s all about creating an unforgettable and immersive experience for viewers, bringing the best of online and offline shopping together! Livestreaming events have taken the e-commerce industry by storm, allowing brands…
We are passionate about colors at 5 Star Plus Retail Design. As designers and branding experts, we strive to see beyond the surface and decode the meaning of colors and their connection to the brand. It has become our tradition…
The 2022 British Business Awards ceremony was held at the InterContinental Beijing Sanlitun. Through eight award categories, the awards celebrate the ever-growing trade and investment relations between China and the UK while recognizing and promoting excellence in innovation, enterprise, and…
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
