Design Insights
“Design” is defined as a solution that is developed to fulfill both aesthetic and functional needs. In retail, and in sales and marketing environments, design has to be built on the marketing objectives of the client and satisfy technical requirements.…
2021 Relaunch – Designing with a Purpose At 5 Star Plus Retail Design our main focus is brand identity. This makes us competent when it comes to luxury design and branded design in China. We start every project with a…
The phrase resimercial design might not sound familiar to everyone. This made-up expression is a combination of the words ‘residential’ and ‘commercial’. The style implements elements of home design into contemporary work and retail spaces. It has a proven effect…
The month of April marks the annual celebration of Earth Day. After an unexpected year of social challenges, it was surprising to see the positive impact it had on the global environment. With a reduction of more than 7% globally…
On September 10, our Shanghai Client Manager, Samantha Chalmers, gave a talk on creating more online experiences for B2B brands. The webinar was a collaboration with AdChina.io and was organized by them. Her presentation shed light on the changing needs…
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in order to effectively experience that will resonate with consumers and entice them to…
We believe that design has to achieve strategic goals set by the brand such as an increase of sales revenue, achieve high impact through design that creates a wow-effect that strengthens the brand image and enhances customer loyalty. Last year…
