You’ve got your products; you’ve got your brand; you’ve even had success selling online. So much success, in fact, that you are looking to open a bricks and mortar store. You’re looking for a place to showcase your products and…
The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the situation in China keeps normalizing at a faster pace than the rest of the world, some…
On September 10, our Shanghai Client Manager, Samantha Chalmers, gave a talk on creating more online experiences for B2B brands. The webinar was a collaboration with AdChina.io and was organized by them. Her presentation shed light on the changing needs…
The year 2020 has thrust the entire world into a new realm that has no limit on which industry is impacted. During this time, companies across all industries have been able to cope with the implementation of webinars. Webinars have…
This year proved that that even when something unexpected happens in the world that has an effect on the market, brands need to quickly adapt to the new circumstances. The current state of social distancing has forced customers to also…
We have interviewed Caroline Xue, Founder and Managing Director of Kurki Fashion, the company importing, producing and distributing the Finnish silk scarves and fashion accessories from brand Marja Kurki in China. The brand has been one of the earliest foreign…
As omnichannel retail strategy has become a marketing standard for brands, it’s time for brands to start seeking new ways to enhance their overall omnichannel strategy. The three pillars of success for retail marketing are: Personalization Experience Storytelling A unique…
At this year’s Sino-Swiss Economic Forum (SSEF), 5 Star Plus Retail Design has decided to participate with the showcase of one of their latest design works. In celebration of the 70th anniversary of Switzerland-China diplomatic relations, the topic focus for…
In today’s retail environment, offline retail remains an efficient way to communicate and connect with consumers when compared to online retail. Whether it’s a retail store, pop-up store, or exhibition stand, the design of offline stores must be a clear…
Over the past decade the use of technology for retail strategy and marketing has grown tremendously. As consumers now have more access to mobile devices and internet while the core of the technology has improved, it has now become an…
