Last month, Pantone announced their pick for 2021’s color of the year. Ultimate Gray paired with Illummante, a soft and inviting yellow. The two colors paired together symbolize strength, optimism and overall positivity after a year that was filled with…
Highly adaptable elements in retail design can be a constant source of attraction for customers. They can amplify the novelty effect of new products or seasonal promotions, catching customers’ attention from afar with excellent fa?ade adaptations, or increasing their level…
5 Star Plus Retail Design helped create a wonderfully warm and welcoming environment for the holiday festivities at Gubei Water Town. Located to the Northeast of Beijing, Gubei Water Town is a historical village reconstructed to showcase a traditional Northern…
Singles’ Day and Black Friday are without a doubt the biggest online shopping campaigns in November. Singles’ Day targets Chinese consumers while Black Friday, originally from the US, now reaches consumers across the globe. Both campaigns rely on online marketing…
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail design to engage loyal customers and attract new ones with eye-catching new designs, new themed experiential points, and…
At this year’s 10th Sino Swiss Economic Forum 2020, the topic focus was called Together for a better future – smart & sustainable and highlighted the efforts of businesses in the Sino-Swiss community. 5 Star Plus Retail Design participated in the forum…
November is a busy month for events in Shanghai. It marks the kick-off of the China Internal Import Export (CIIE) Exhibition. This was the 3rd year for the expo to take place and it was quite different from previous formats…
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in order to effectively have an experience that will resonate and entice them to…
The key for successful digital marketing is having quality content that is both informative and entertaining. In China, it plays a particularly huge part in influencing potential new customers as well as keeping the existing ones. Brands usually expect a…
The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, reshaping the space with new designs in-line with the promotion and leaving long-lasting impressions of the brand and…
