Retail stores are an important tool for marketing a retail brand to consumers. By creating a strong first impression from the outside, consumers can enter the retail space to experience and learn more about a brand’s story. Facilitating a smooth…
Today’s brands face numerous obstacles: What is the correct positioning of my brand? How do I reflect my positioning correctly with high impact across a variety of marketing and sales channels? How can I balance high quality with the total…
Customer experience is not something new to the retail industry however there are still places to improve. Deconstructing Delight report shows that 77% of consumers are willing to exchange personal data for a superior experience and 80% of buyers are…
In today’s retail environment, offline retail remains an efficient way to communicate and connect with consumers when compared to online retail. Whether it’s a retail store, pop-up store, or exhibition stand, the design of offline stores must be a clear…
Creating an effective marketing strategy in line with a brand’s positioning and purpose has become more and more essential for companies in China, ours included in the past years. We believe that marketing and retail design cannot be separated, but…
No company could be successful without a strong team. This month’s article is dedicated to our people. Since introducing each member with all of their amazing abilities would require a quite long read, we have decided to introduce the core…
Every company’s culture is strongly influenced by its founder. This month, we sat down and talked to Barbara Seidelmann, Founder and Managing Director at 5 Star Plus Retail Design, to better understand her background and how she came to found…
This year holds great potential for the exhibition industry as it faces high attendee expectations in a post-pandemic era. In the past 2 years, all the events that weren’t canceled had to move to some kind of online platform. However,…
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
In the previous two articles, we have introduced the basic concept of environmental psychology. We have shown through examples that living and working in a place where design is done with the users in mind would produce positive psychological benefits.…
