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The Versatility of Interactive Experiential Points 5 Star Plus Series: Adaptable Retail Design

Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail design to engage loyal customers and attract new ones with eye-catching new designs, new themed experiential points, and…

  • Negin
  • April 26, 2023
  • Marketing

Omnichannel Retail Strategy Best Practices from Libro and Pagro Diskont CEO Ulrike Kittinger

Libro is a brand that many Austrians have been growing up with. The specialty retailer selling school and office supplies, books, and entertainment products has over 190 physical stores and is one of the strongest, most well-known brands in the…

  • Negin
  • March 31, 2023
  • Marketing

2023 Relaunch – How Customized Facade Design Maximizes Seasonal Promotions 5 Star Plus Series: Adaptable Retail Design

The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, reshaping the space with new designs in-line with the promotion and leaving long-lasting impressions of the brand and…

  • Negin
  • March 26, 2023
  • Marketing

2023 Relaunch- Introducing Environmental Psychology 5 Star Plus Series: How Can Psychological Effects of Architecture Benefit Your Business?

We spend most of our lives inside buildings: at home, at the office, in restaurants and other facilities. Our general well-being, thoughts, and mood are shaped by the walls and features of these buildings. In this new series, we introduce…

  • Negin
  • March 18, 2023
  • Design Insights

Viva Magenta – Color of 2023 or a Unique Trend of the Centuries?

We are passionate about colors at 5 Star Plus Retail Design. As designers and branding experts, we strive to see beyond the surface and decode the meaning of colors and their connection to the brand. It has become our tradition…

  • Negin
  • January 31, 2023
  • China, Design Insights, Project

2023 Relaunch – Contrast and Details 5 Star Plus Series: Design Principles in Store Design

We have come to our last article on the Retail Design Principles; Contrast and Details. In the previous three articles, we introduced eight topics as the basic elements of interior design. If you missed them, we suggest reading them to…

  • Negin
  • January 24, 2023
  • News

2023 Relaunch – Innovative Growth in the COVID-era 5 Star Plus Series: Customer Centric Strategy

In one of the world’s fastest moving markets, the ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for…

  • Negin
  • January 20, 2023
  • News

2022 Relaunch – Scale & Proportion, Rhythm & Repetition5 Star Plus Series: Design Principles in Store Design

Our previous Design Principles in Store Design blog post introduced the principles of design with a focus on dominance, hierarchy, and balance. We discussed how to create a focal point with drama, how-to guide the customers’ eyes from one element…

  • Negin
  • December 29, 2022
  • Strategy

Retail Strategy Best Practices, Paloma Sanchez Jewelry, from Paloma Sanchez, Founder and Owner of the Brand

Paloma Sanchez, mother to a son of 8 years, left her stable and promising career in luxury jewelry to start her own brand in Beijing, China, in 2008. With beautiful, unique products, Paloma Sanchez Jewelry serves a very special niche…

  • Negin
  • December 20, 2022
  • Marketing, Services

10 Years of Retail Design Year-End Reflections on Authenticity and How to Create a Powerful Brand

No matter whether we talk about sustainability, the value that we provide to society, or the brand promise, the past years have shown that authenticity is a skill that brands need to master in order to survive. With Christmas around…

  • Negin
  • December 14, 2022
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