5 Star Plus Retail Design had the pleasure of planning the modular exhibition stand design for AZO China at the China International Pharmaceutical Machinery (CIPM) Expo 2023 in Xiamen. Based on the previously designed and produced modular exhibition stand, which can be adjusted to a number of smaller and bigger stand formats, the stand structure was planned to maximize the potential of the local site and customer flow direction. The result was a clean and powerful exhibition stand that attracted people from far away and made a lasting impression. As with the previous AZO China exhibition stands, the key features of the concept were the highlighted equipment on display, the experience area, and the story walls. AZO China also broadcasted a live stream of their equipment solutions in action from the headquarters in Tianjin.
