Marketing
Nation branding is important for countries to attract more investment and a high-skilled workforce, support the export of products of local companies, and promote tourism. Companies that export products will also benefit considerably from a strong country image – a…
International retail brands that come to China have high expectations. Unfortunately, they often also have a couple of misconceptions. The retail market in China is different from Europe, North America, as well as all other countries. Retail design concepts need…
In our fast-paced world, where we are constantly under the influence of advertising, it’s hard to know what type of information is credible and what brands really stand for. Event marketing is a perfect method for brands to engage with…
Customer experience is not something new to the retail industry however there are still places to improve. Deconstructing Delight report shows that 77% of consumers are willing to exchange personal data for a superior experience and 80% of buyers are…
Chinese New Year is determined by the lunar calendar and is the most important festival in China. It is also known as the Spring Festival. It is the time of the year when people travel back to their hometowns to…
Image Source: Panache As most of you will know, a mannequin is typically an artificial doll used by retailers to display their merchandise. For the most part, they are plain bodies that require dressing and accessorising and do not tend…
Spring Festival is a time to rejoice with one’s family and look forward with hope to the exciting opportunities of the New Year. Celebrations for the Year of the Ox are also one of the most expected retail opportunities of…
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in order to effectively have an experience that will resonate and entice them to…
The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, reshaping the space with new designs in-line with the promotion and leaving long-lasting impressions of the brand and…
This year proved that that even when something unexpected happens in the world that has an effect on the market, brands need to quickly adapt to the new circumstances. The current state of social distancing has forced customers to also…
