We are delighted to announce that from January 1st, 2024, Howard Zhang has joined 5 Star Plus Retail Design as the new Client Director in Beijing. Howard will work alongside Denise Chen, also the Client Director in Beijing, and manage…
In the dynamic landscape of contemporary retail, the symbiotic relationship between social media and consumer behavior has become an undeniable force. Any comprehensive marketing strategy today must include a robust social media component, as it wields unparalleled influence over purchasing…
Customers worldwide are overloaded with information and advertising making it hard for brands to stand out. Providing a quality product or service is no longer enough. Companies need to listen to what customers want and people strive for authenticity, honesty,…
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail design to engage loyal customers and attract new ones with eye-catching new designs, new themed experiential points, and…
Libro is a brand that many Austrians have been growing up with. The specialty retailer selling school and office supplies, books, and entertainment products has over 190 physical stores and is one of the strongest, most well-known brands in the…
The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, reshaping the space with new designs in-line with the promotion and leaving long-lasting impressions of the brand and…
Paloma Sanchez, mother to a son of 8 years, left her stable and promising career in luxury jewelry to start her own brand in Beijing, China, in 2008. With beautiful, unique products, Paloma Sanchez Jewelry serves a very special niche…
No matter whether we talk about sustainability, the value that we provide to society, or the brand promise, the past years have shown that authenticity is a skill that brands need to master in order to survive. With Christmas around…
Nation branding is important for countries to attract more investment and a high-skilled workforce, support the export of products of local companies, and promote tourism. Companies that export products will also benefit considerably from a strong country image – a…
Life in Europe has fully returned to the pre-covid days. After a period of increased isolation, marketing tools like events and physical touchpoints are now more important than ever. Events provide a unique customer experience and humanize the brand through…
