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  • Strategy

How Retail Design Can Impact In-Store Consumer Engagement?

In the ever-evolving landscape of retail, the design of a store is not just about aesthetics; it’s a critical factor that can significantly influence consumer behavior and engagement. Here are some key points on how retail design influences in-store consumer…

  • Negin
  • April 28, 2024
  • Event Recap, Marketing Insights

Technological innovations for store design and stand Design

Our Managing Director, Barbara Seidelmann, was at EuroCIS 2024 in Düsseldorf, while our Client Manager, Diego Lopez, in Shanghai, participated in the APPP Digital Future, CIIF-EXPO / Digital Economy & Industrial Decarbonization, Tech G Expo – Smart City and CHIC…

  • Negin
  • March 29, 2024
  • Marketing Insights

Top 8 Retail Industry Technology Trends and Innovations for 2024

The retail landscape is undergoing a transformative journey, with technology leading the way to an innovative future. In 2024, several trends are set to redefine the way shopping is done, improve customer experiences, and optimize business operations. Let’s take a…

  • Negin
  • March 19, 2024
  • Strategy

The Role of Design in Successful Pop-Up Design Marketing and Impact of Pop-Up Stores for Businesses

In the ever-evolving landscape of retail, businesses are continually seeking innovative ways to connect with their audience and create memorable brand experiences. One such strategy that has gained significant traction in recent years is the utilization of pop-up stores. These…

  • Negin
  • February 29, 2024
  • News

Introduction of New Team Member: Diego Lopez, Client Director Shanghai

Today we are delighted to introduce Diego López Suárez. Diego, originally from Colombia and with extensive experience in marketing and communication, joined 5 Star Plus in spring 2023. He leads business development, project management, and client relations in Shanghai. Diego’s…

  • Negin
  • February 26, 2024
  • Austria, Event Recap

Bronze for 5 Star Plus Retail Design at the Austrian Federal Advertising Awards

We are thrilled to announce that 5 Star Plus Retail Design has won the bronze award in the POS | Exhibition Architecture category of the prestigious Austriacus Austrian Federal Advertising Awards. Image Source: Katharina Schiffl by WKÖ Redaktion Our project,…

  • Negin
  • February 6, 2024
  • Beijing, China, News

Introduction of New Team Member: Nas Parvaz, Senior Designer & PMP

Today, we would like to present another colleague who recently joined the team at 5 Star Plus Retail Design: Nas Parvaz, Senior Designer, PMP based in Shanghai. Image Source: 5 Star Plus Retail Design Nas, originally hailing from Iran and…

  • Negin
  • January 30, 2024
  • Marketing

Introduction of NewTeam Member: Howard Zhang, Client Director Beijing

We are delighted to announce that from January 1st, 2024, Howard Zhang has joined 5 Star Plus Retail Design as the new Client Director in Beijing. Howard will work alongside Denise Chen, also the Client Director in Beijing, and manage…

  • Negin
  • January 24, 2024
  • Beijing, China, Event Recap, Project

Design Execution of Austrian Winter Sports Days in China 2023

In December, Tonghua, China, came alive with the Austrian Winter Sports Days—an annual event for businesses and government representatives. This annual event, organized by ADVANTAGE AUSTRIA, the Tonghua government, and Österreich Werbung / Austrian National Tourist Office, serves as a…

  • Negin
  • January 11, 2024
  • Event Recap, News

2023 Review: Highlights at 5 Star Plus Retail Design

With the start of the new year, we want to take a look back and review the most significant milestones achieved in 2023, underscoring our dedication to excellence and growth within the industry. In the course of the past year,…

  • Negin
  • January 10, 2024
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