5 Star Plus Retail Design’s Managing Director Barbara Seidelmann talks about China, the market, and retail design with Prof. Dr. Robert Zniva, program director of the University of Applied Sciences Salzburg’s Master in Retail and Technology.
This week, “The Future of Retailing” podcast published its latest episode, an interview with Barbara Seidelmann, 5 Star Plus Retail Design’s Managing Director. Dr. Zniva wanted to know what makes China different, physical stores and online retail, and how Chinese consumers think and behave. In addition, Dr. Zniva and Barbara discussed how brands need to position themselves there, why Chinese consumers are so demanding, and what Europe can learn from Chinese retail.
This week, “The Future of Retailing” podcast published its latest episode, an interview with Barbara Seidelmann, 5 Star Plus Retail Design’s Managing Director. Dr. Zniva wanted to know what makes China different, physical stores and online retail, and how Chinese consumers think and behave. In addition, Dr. Zniva and Barbara discussed how brands need to position themselves there, why Chinese consumers are so demanding, and what Europe can learn from Chinese retail.
Listen to the full 40-minute episode in German here: https://podcasts.apple.com/at/podcast/ist-china-der-markt-der-zukunft-barbara-seidelmann/id1874235642?i=1000769962383
