We’re beyond thrilled to announce that 5 Star Plus Retail Design has secured the bronze award in the prestigious #AustriacusAwards 2023 Vienna edition, specifically in the #POS – Exhibition Architecture category.
Project: UK Pavilion at China Beauty Expo | Client: UK’s Department for Business and Trade
Inspired by the “English rose”, a flower well-known everywhere in the world, 5 Star Plus Retail Design developed and executed an exhibition stand design concept for the UK Pavilion at the China Beauty Expo in Shanghai featuring 12 UK brands.
The English rose was also one of late Queen Elisabeth’s favorite flowers and inspired a whole make-up trend with the same name. In the pavilion design, the rose is featured as an abstract, three-dimensional watercolor sculpture that also serves as a background for photos and events. Black-and-white sketches of plants like daffodils, clovers, and thistles are applied on the wall, the floor, and the furniture throughout the stand to underline the strength of UK beauty brands, which lies in organic, local, and high-quality plant-based ingredients.
The layout of the exhibition stand was divided into two main areas (exhibitor and business discussion area) with a branded main ally lined by LED strips along the floor and ceiling.
At 5 Star Plus Retail Design, our team is genuinely delighted to witness the acknowledgment of our creative design services in this form. We sincerely thank everyone involved in this remarkable journey, our client #DBT, #WerbungWien and #Austriacus for valuing our work!
