Spring Festival is a time to rejoice with one’s family and look forward with hope to the exciting opportunities of the New Year. Celebrations for the Year of the Ox are also one of the most expected retail opportunities of…
The Chinese celebrations for the New Lunar Year attract unmatched attention from the rest of the world, and with the revenue of retail sales reaching 1005 billion yuan in 2019 it is not difficult to see why. Changes in Chinese…
Covid-19 created an economic downturn that ultimately exposed the weaknesses of some retail brands in China. It also brought opportunity for brands to explore new avenues of retail storytelling and create a stronger digital presence. It’s important for luxury brands…
Last month, Pantone announced their pick for 2021’s color of the year. Ultimate Gray paired with Illummante, a soft and inviting yellow. The two colors paired together symbolize strength, optimism and overall positivity after a year that was filled with…
Highly adaptable elements in retail design can be a constant source of attraction for customers. They can amplify the novelty effect of new products or seasonal promotions, catching customers’ attention from afar with excellent fa?ade adaptations, or increasing their level…
5 Star Plus Retail Design helped create a wonderfully warm and welcoming environment for the holiday festivities at Gubei Water Town. Located to the Northeast of Beijing, Gubei Water Town is a historical village reconstructed to showcase a traditional Northern…
Singles’ Day and Black Friday are without a doubt the biggest online shopping campaigns in November. Singles’ Day targets Chinese consumers while Black Friday, originally from the US, now reaches consumers across the globe. Both campaigns rely on online marketing…
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail design to engage loyal customers and attract new ones with eye-catching new designs, new themed experiential points, and…
At this year’s 10th Sino Swiss Economic Forum 2020, the topic focus was called Together for a better future – smart & sustainable and highlighted the efforts of businesses in the Sino-Swiss community. 5 Star Plus Retail Design participated in the forum…
November is a busy month for events in Shanghai. It marks the kick-off of the China Internal Import Export (CIIE) Exhibition. This was the 3rd year for the expo to take place and it was quite different from previous formats…
