Logo design
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Store Concept Design, Hanna Trachten

For Hanna Trachten, an Austrian traditional clothing brand, we created a store design concept for the new three story flagship store in Salzburg. In order to create a journey of discovery of the brand, its heritage and local nature, were the key requirements when developing the retail design concept. While the brand is positioned in a traditional retail sector, the fabrics are innovative, the in-house designed patterns are colorful, and the cuts are modern and stylish. The result is a store that is welcoming, elegant, and has a modern feel to it.

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Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg
Hanna Trachten Concept Store Design Salzburg