Store Identity Design,
Halti is a “light-luxury” positioned, Finnish outdoor fashion brand well known for its ski wear. The brief required the design of a premium, Scandinavian store identity design concept for both flagship stores and shops-in-shops in China. While the store design had to have a clean look, a dynamic feel was achieved with cool features such as island furniture with white, backlit strips. 5 Star Plus Retail Design also designed Halti’s first flagship store which opened at Beijing’s Jinyuan mall on September 26.
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