We are proud to announce that 5 Star Plus Retail Design is celebrating its 10th anniversary this year! We have a unique story to tell, and we are looking forward to sharing one part with you each month. A lot…
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 years of history – as one of the latest additions to their portfolio…
2021 Relaunch – Designing with a Purpose At 5 Star Plus Retail Design our main focus is brand identity. This makes us competent when it comes to luxury design and branded design in China. We start every project with a…
Choosing the perfect color for a bar or restaurant is an essential step during the interior design process. It is crucial to keep in mind what our goal is, what type of space we would like to create, what the…
In one of the world’s fastest moving markets, the ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for…
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
Singles’ Day and Black Friday are without a doubt the biggest online shopping campaigns in November. Singles’ Day targets Chinese consumers while Black Friday, originally from the US, now reaches consumers across the globe. Both campaigns rely on online marketing…
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail design to engage loyal customers and attract new ones with eye-catching new designs, new themed experiential points, and…
November is a busy month for events in Shanghai. It marks the kick-off of the China Internal Import Export (CIIE) Exhibition. This was the 3rd year for the expo to take place and it was quite different from previous formats…
The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the situation in China keeps normalizing at a faster pace than the rest of the world, some…
