HLA is an international retail chain brand based in China with over 6,000 stores worldwide. 5 Star Plus Retail Design was tasked with developing a 600 sqm store design concept for HLA’s main fashion brands in Kuala Lumpur’s newly built, luxury-positioned TRX tower. The store design concept had to include new conceptual, high-impact elements besides upgraded looks for HLA. It also serves as a new standard for large-format stores in Malaysia. It was key to maintaining the HLA signature feel while creating a modern and dynamic look with depth. Aluminum, wood, acrylic, and metal mesh were used to achieve this.

For the female zone, the core of the original design language was maintained, updated, and extended with rose gold, mauve-colored elements, stone, and intricate patterns. The feel is premium, warm, and elegant.

To set the store apart from other locations, a locally-inspired 3D-printed signature element with concealed, color-changing LED lighting was designed for the façade. High-impact, engaging displays were created for the 3-meter-deep welcome zone. The store opened in December 2023.