At this year’s Shanghai International Optics Fair 2019, Silhouette hosted a 130 sqm exhibition stand design. Key features of the exhibition stand design were clean cut lines and minimal displays to draw attention to Silhouette’s unique and iconic lightweight products. The central element was an attention grabbing curved video wall framed by two LED strips that connected this area with the entrance of the stand. The exterior of the stand had transparent screens to create an exclusive sense of privacy for guests inside while also allowing others to walk by and see what Silhouette had to offer. 5 Star Plus Retail Design was responsible for support with the design development, technical exhibition stand design as well as the production and build the stand.