For its participation at the International Luxury Travel Market Asia (ILTM) Shanghai 2016, a private and by-appointment-only exposition, the Austrian National Tourist Office required the design and construction of a branded exhibition stand that would host its own and four partner brands while taking into account the existing corporate identity. Key aspects when developing the design concept were the maximization of visibility of all participating brands, the efficient use of the limited space as well as creating a strong impact with the design.