VR in Retail
Over the past decade the use of technology for retail strategy and marketing has grown tremendously. As consumers now have more access to mobile devices and internet while the core of the technology has improved, it has now become an…
Enhancing your Brand Image through Brand Story 5 Star Plus Series: Excellent Retail Design in China
Retail stores are an important tool for marketing a retail brand to consumers. By creating a strong first impression from the outside, consumers can enter the retail space to experience and learn more about a brand’s story. Facilitating a smooth…
Customer Journey Mapping
Creating Competitive Advantage on the Market In the recent years, customer retention has become a measure of competition amongst brands. In order to keep existing customers, brands have to understand their needs and how they interact with the brand. Only…
Moving Forward: Leading Retail Brands Do Well. Not Just In Good Times
It is without doubt that the virus outbreak has brought a serious crisis upon the retail industry. For many retail brands this meant a strong decline of revenue, even leading some to come to the difficult decision of declaring bankruptcy.…
Creative Retail Design
What is Creative Retail Design? In recent years the retail concept design process has been refined and perfected by brands while, at the same time, has also become more competitive than ever before. This competitive trend will become even more…
5 Star Plus Storytelling Series: Senses
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
The Store of the Future – Post COVID-19
The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores will play in the future. Considering these trends, we imagine what the store…
Creating Retail Experience Online
The recent outbreak has affected the retail industry on a global scale. Brick-and-mortar retail is currently going through a transitional period to cope with that. While many shoppers have increased their standard amount of online shopping, many are still craving…
5 Star Plus Women Series: Shuang Li, VP and Director of Finance
In closing our celebration of International Women’s history month, this article highlights our VP and Director of Finance, Shuang Li. She has been a devoted counterpart from our very first days as a company. Image Source: 5 Star Plus Retail…
5 Star Plus Women Series: Olga, Senior Designer
In continuation of our celebration of International Women’s history month, this article highlights one of our Senior Designers at 5 Star Plus Retail Design, Olga. She is an experienced architect and retail designer working with both Chinese and European companies…