For British embassy’s participation at the SIAL China exhibition in Shanghai, 5 Star Plus Retail Design designed a large 48 square meter pavilion matching the “Britain is Great” theme. The design concept is neat and focuses on Britain’s colors, branding and elements associated with the English lifestyle. The displays of the individual food and beverage exhibitors were kept white, clean, and in line with the overall theme. Key considerations for the exhibition stand design were a strong overall branded impact for “Britain is Great”, the maximization of product displays, interaction with visitors, and adequate lighting.