Bold colors are characteristic of Begg x Co’s A/W 2026 collection; Image Source: Melchers China
Begg x Co’s colorful Autumn/Winter 2026 Women’s collection, one of the highlights at the brand’s pop-up showroom design in Shanghai; Image Source: Melchers China
Floating scarves were planned as a signature moment and an emotional anchor for this pop-up display design; Image Source: Melchers China
The Begg & Co A/W 2026 pop-up showroom in Shanghai, taking place from March 24 to 27; Image Source: Melchers China
The Begg x Co A/W 2026 Men’s Collection features warm colors and textures; Image Source: Melchers China
Color Impact was the themed experience at the entrance of Suite 2; Image Source: 5 Star Plus Retail Design

Begg x Co - Pop-Up Showroom Experience Design

For Begg x Co’s debut in Shanghai during China Fashion Week A/W 2026, we designed and delivered a two-suite pop-up showroom concept. From a heritage driven luxury apartment to a bold, contemporary color loft, the space was crafted to translate Scottish identity into a relevant, engaging experience for the Chinese market.
The project focused on storytelling, customer flow, and impactful visual merchandising.

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