Nordica, the Italian ski equipment brand, made the decision to take its brand image to the next level by opening “Nordica Lounge”, a restaurant and lifestyle concept in the city of Chongli, Hebei province, a host for the Winter Olympics in 2022. Based on the concept of combining simplicity and high quality food two key elements of the design concept were developed, the Nordica bar and a large window into the kitchen that allows customers to observe the food preparation process. Inspired by the brand’s visual identity the color palette of the restaurant design incorporates only reds, greys and blacks, while featuring an abundance of natural textures such as wood and sandstone to create a warm cozy atmosphere. Further brand characteristics that were incorporated into the restaurant design were passion, quality, service and comfort.