Comptoirs de France, a French bakery chain in Beijing, requested an update of its visual display and merchandising concept for its stores. We created a design concept where specific product groups can be highlighted, while all product groups complement each other under one visually cohesive, branded concept. This design concept is based on strong colors that can be modified according to the season. Colored elements are placed strategically in the display to highlight certain products and also re-appear throughout Comptoirs de France’s packaging and promotional material.