5 Star Plus Retail Design created a concept design for the luxury Chinese clothing brand, PUREONES. Considering the brand’s identity of forward thinking Chinese luxury clothing, tied to the traditional roots of Chinese culture was of high priority when coming up with the concept design. This retail concept design was inspired by the curves found in Chinese rice fields, rivers, mountains and forests that follow the Taoism way, allowing the retail store design flows naturally from one part to the next. Using high-quality wood and stone materials and metals to tie natural elements to the physical space and creates the feeling of a natural oasis, transporting the customer to a calming, open environment.