For Hanna Trachten, an Austrian traditional clothing brand, we created a store design concept for the new three story flagship store in Salzburg. In order to create a journey of discovery of the brand, its heritage and local nature, were the key requirements when developing the retail design concept. While the brand is positioned in a traditional retail sector, the fabrics are innovative, the in-house designed patterns are colorful, and the cuts are modern and stylish. The result is a store that is welcoming, elegant, and has a modern feel to it.