For the Christmas and New Year season at Indigo we created a fully branded, promotional design concept combining a themed setup for the whole mall, Christmas decorations, space for events, designs for brand collaborations, and various options for graphic design work for different advertising purposes.

The key concept was to create a magical forest in which customers could discover different animals, a snow man, a small Christmas village and Santa Claus in his hut to experience traditional Christmas.The project is a mix between retail design, exhibition design, event design and branding.