The first ever China International Consumer Products Expo CICPE (Hainan Expo) presented Switzerland as the exclusive official Guest Country of Honor. 5 Star Plus Retail Design was assigned to design and execute the 200m² Swiss National Pavilion which showcased 26 Swiss companies with more than 40 brands. The objective of the design concept for the exhibition pavilion was to represent both traditional and modern aspects of Switzerland. Based on the unique, elongated floor plan, the space was divided into two main areas (animation area, exhibitor area) integrating three cubes with different functions and unique architectural features.