The Austrian Pavilion for the World Winter Sports Expo 2017 in Beijing was designed to have its own identity focusing on the Advantage Austria theme yet also give each exhibiting brand its own private space for brand promotion and business meetings. The goal of the exhibition stand design concept was to create a light and dynamic structure with clean lines that would make a strong statement. Visibility from all sides, the maximization of usable space, light, functionality, and an open, flowing atmosphere were further important considerations that influenced the design. The result is a successful stand with a dynamic structural design that plays with the perception of perspective.