DBT – Flagship Event Experience

Books, tea, and British culture in the winter garden; Image Source: 5 Star Plus Retail Design

The Inner Circle on the floor plan: The House of UK; Image Source: 5 Star Plus Retail Design

The Outer Circle on the floor plan: UK Garden and Lifestyle areas; Image Source: 5 Star Plus Retail Design

Flagship Event Experience - Department for Business and Trade

5 Star Plus Retail Design proudly presents our high-profile event design project in Shanghai: House of UK, a flagship reception created as an immersive country branding experience that showcased British innovation, creativity, culture, and soft power.

This project required incorporating approaches from multiple design disciplines. Design methodologies used for country branding, exhibition stand design, store design, event design, graphic design and retail design were applied across different areas and aspects of the project. As a flagship showcase similar to a country pavilion or a national exhibition stand, the design concept needed to be branded and convey the country’s image through storytelling. Products and content from various business sectors had to be displayed across several styled spaces in the same way as in a retail store design or a pop-up store design concept. The event needed to deliver a high-impact, multisensory experience, including a stage, lighting, and technology, which required a comprehensive event design concept.