RMLA is a new, fast-growing mid-premium positioned brand that embodies a makeover bar combined with a beauty retail space. In specific, a number of beauty services, its own branded cosmetics and other products are introduced in RMLA flagship stores and kiosks. 5 Star Plus Retail Design created a new store design concept, shop-in-shop design concept, and produced all furniture and fixtures for the US market in China. In order to make a strong statement and communicate its premium oriented positioning we implemented a black and white basic color scheme with golden metallic accents, rich textured patterns and glossy surfaces as well as a touch of color through the graphics and LED lighting.