KJUS is a Swiss-based, luxury sportswear brand with stores in over 30 countries. The brand opened their first flagship store in Beijing, China, in December 2019. 5 Star Plus Retail Design created a store identity design concept that fits the future-oriented vision of the brand and the high-tech clothing. We wanted to create a futuristic, high-tech and luxurious design concept. To achieve this, we used cool, modern, and high-end materials such as metal and stone. Special lighting effects and technological advancements highlight product features, key products and collections. The design result successfully positions KJUS and its products as a luxury brand.