5 Star Plus Retail Design 的总经理 Barbara Seidelmann 与萨尔茨堡应用科学大学零售与技术硕士专业项目主任 Robert Zniva 教授博士就中国、市场及零售设计展开对话。
This week, “The Future of Retailing” podcast published its latest episode, an interview with Barbara Seidelmann, 5 Star Plus Retail Design’s Managing Director. Dr. Zniva wanted to know what makes China different, physical stores and online retail, and how Chinese consumers think and behave. In addition, Dr. Zniva and Barbara discussed how brands need to position themselves there, why Chinese consumers are so demanding, and what Europe can learn from Chinese retail.
本周，“The Future of Retailing”播客发布了最新一期节目，内容是对 5 Star Plus Retail Design 总经理 Barbara Seidelmann 的访谈。Zniva 博士希望了解中国的独特之处、实体店与线上零售的情况，以及中国消费者的思维方式和行为习惯。此外，Zniva 博士与 Barbara 还讨论了品牌应如何在华定位、中国消费者的要求为何如此之高，以及欧洲能从中国零售业学到什么。
