Crêpanini, a French café chain in Beijing, opened their new macaron small shop outlet located at the Silk Market. The store is a minimalistic yet modern space inspired by elements of a French sea side café. The store design concept was based on Crêpanini’s visual identity that we designed earlier, we created renderings and a set of technical drawings for this project. While the white background in contrast with the blue accent lines are a typical seaside motif, the whole store’s aesthetic embodies the French lifestyle in an effective yet subtle way.

The macaron small shop opened on December 4, 2014.