|
Highland Games where Brands can Express Themselves
|
|
In our fast-paced world, where we are constantly under the influence of advertising, it's hard to know what type of information is credible and what brands really stand for. Event marketing is a perfect method for brands to engage with customers directly and should be a significant part of the brand’s marketing strategy. Events provide an opportunity to promote products in a physical and experiential manner, leaving a lasting positive impression in the customer's mind.
On the last Sunday in August, the Highland Games took place for the fourth time in Beijing, China. Organized by the British Chamber of Commerce in Beijing, the event was all about community building and the promotion of Scottish culture. With a great understanding of how beneficial community building and customer engagement can be for UK brands, the chamber collaborated with various organizations to promote the Scottish lifestyle, culture, and products. The Highland Games were attended by over a thousand guests from the Scottish, British, Chinese, and international communities. The event provided a great opportunity for brands to create an immersive experience, promote their products, connect with guests and generate interest in their company. Amongst a number of companies, Tricker's and Loch Lomond were present to make the most of the unique occasion.
|
|
|
|
|
|
|
Retail Design 101: Light as a Miracle Tool
|
In our everyday lives, we do not give much importance to the elements around us that are free. Daylight is just like that. Without noticing, it’s a source of health and well-being. With the right design, light becomes almost solid, cutting into existing walls and creating new spaces. Designers seek to create interiors that appeal to all the senses, where they can manipulate natural light, shadows, and artificial light to create a unique atmosphere.
|
|
|
|
5 Star Plus Storytelling Series: Colors
|
In the second part of our storytelling series we will discover the effect of colors as a powerful storytelling tool. By using colors we can create any mood and ultimately stories. The psychology of each color depends on the personal experience of the customer as well as the “personality” of the brand. A mix of perceptual and cultural factors combined with the right colors helps create a dynamic environment that ties to a brand’s story and speaks to their consumers’ emotions.
|
|
