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10th Anniversary Articles Series: April
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No company could be successful without a strong team. This month’s article is dedicated to our people.
Since introducing each member with all of their amazing abilities would require a quite long read, we have decided to introduce the core team who directly works with our clients in more detail.
In this article we will be introducing in more detail Olga Gubynska, Jacky Li, TiM Sozashvili & Viktoria Telkes.
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How Conceptual Design Process Makes Brands Win or Fail
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In today’s retail environment, offline retail remains an efficient way to communicate and connect with consumers when compared to online retail. Whether it’s a retail store, pop-up store, or exhibition stand, the design of offline stores must be a clear representation of the brand. It includes much more than choosing the right piece of furniture or lighting fixture. It has to speak for the brand’s mission, values and vision. A key part of successful retail design starts by taking the client’s requirements into consideration at the early stages of the design process and prioritizing the brand’s values in the design stages that follow.
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Introducing 5SP Marketing: Brand Insights from PROCOLOMBIA
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Creating an effective marketing strategy in line with a brand’s positioning and purpose has become more & more essential for companies in China. We believe that marketing and retail design cannot be separated, but rather complement each other to serve the strategic objectives of the brand. There has been a growing demand for our marketing consultancy services in recent years so we have launched the 5SP Marketing sub-brand for easier identification. Today, we want to showcase two recent projects we worked on with our client PROCOLOMBIA, both highly branded and which achieved a powerful media impact.
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